Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
Studies show that watching videos prompts positive emotions and gives viewers a common topic to talk about.
Why is this important? If you aren’t creating video, you’re likely falling behind. But don’t fret. For most videos, the more simple, authentic videos have strong appeal … and that’s what really matters to your audience.